Labyrinth-ai
Labyrinth-ai is a GPU rental platform connecting AI developers with GPU providers. I worked directly with the co-founder to define the visual brand identity and design a landing page to build a waitlist for the upcoming product.
Role:
Design partner
Mission:
Brand and Website Design.
Timeline:
May 2024 (a few weeks — part time)
Design team:
Solo.
Collaborated with:
Founder.
The need for a designer
The founder, while focused on the MVP, struggled to visually represent the product, making it appear non-existent despite ongoing research and development. Initially, the goal was to create a strong visual identity to attract partners and clients. However, due to my limited availability, we narrowed the focus to:
Designing the most impactful elements that communicate a credible AI product.
*Iteration for: SM cover photo
Quick research & discovery
As a first step, I conducted a workshop with the founder where we identified:
The founder's product vision and preferences for the visual direction.
The target audience’s most common traits and assumptions.
Key competitors with similar solutions or audiences.
From this, and with further analysis, we defined the most critical visual assets needed.
Keywords — Contextual analysis
Labyrinth
AI
Decentralization
Complexity to Simplicity
Complexity
Dichotomy
Modern
Gamers
Digital
Link between two (trainers, miners)
Mining / compute / CPU
Scope definition
The core visual assets which I delivered were:
Visual identity: a minified form of systematization for existing and future design endeavors.
Social media avatar and cover photo: to engage authentically with potential users on forums and social media.
Landing page: to communicate product details and collect waitlist sign-ups.
*Iteration for: Contact + Footer
Design & Validation
I began by curating a moodboard for inspiration and then conducted visual experimentation through paper sketches and concepts.
*Screnshot from my notebook
*Screnshot from my notebook
The first set of deliverables included the logo, typography, and color palette. This was an opportunity to confirm the visual direction with the founder. I also gathered feedback—mostly positive—from some of my AI developer friends.
In the second phase, I created and iterated on illustrations for the landing page.
*Custom illustrations
A change in scope
As the MVP’s features were changing rapidly, maintaining a full landing page became unsustainable, as the website copy and key messaging were still a work in progress.
We noticed that many well-established SaaS solutions casually use external sources for documentation, updates, specs, and all sorts of educational content. So, we decided to replicate what already works and reduced the landing page to a hero section that included:
Visuals to spark curiosity and interest.
A waitlist form.
External links for educational content.
This solution was easier to build, maintain, and update while meeting website visitors' expectations.
*Iteration for Final website
*Iteration for Final website
*Iteration for Final website
Design’s impact
In just a few weeks, while investing only a few hours per week, I delivered designs that captured the interest of potential partners, clients, and co-workers.
This helped the founder advance product-market fit discussions and initiate public conversations about the MVP.
*Custom illustrations
What happened next
Although progress eventually slowed and the MVP was not fully realized, this project was a great opportunity to challenge my visual design skills and contribute to the early stages of a promising AI product.
Thank you for
your attention <3
© 2025